Project Log Week 4

What have you learn about your target audience?
I have learnt that my audience want to see something fresh - something original. I have learnt this from the questionnaire results that I received from the Vox Pop's. A lot of my target audience has said that they think that having movies revolving around gangsters and thugs are too mainstream now days, such as Kidulthood and Adulthood and even though they like the movies they feel as if they need a fresh change. We have also gained some good ideas we can explore from our target audience which helps a lot as we can make it appeal to them more then if we could if we had not conducted this research.

What have you learn about the institutions involved in the production of Social Realism films?
The institution that are involved in the production of British Social Realism films are independent British institutions such as Film 4. I believe this works in Film 4's favour as British Social Realism films do not require lost of expensive special effects and highly paid stars which sits well with Film 4 as it is apart of their ethos to keep costs as low as possible. 

Film 4's ethos is also suited to the genre of British Social Realism as it celebrates the failure and mundane in Britain which involves the camera displaying the calculous lifestyle of the worst of Britain. This means real life locations can be use saving a lot of money as they don't have to make sets - again tying in with Film 4's ethos. 

How will this inform your production?
This will inform my production as I have learn a lot about my target audience which will help me as I now know what things they want to include in the opening sequence. They have also given me back feedback on some of our ideas so far so I can either scrap them or further develop them if needed. This means I will able to make my opening sequence the best it can be and make it appeal to the target audience as much as possible.